Michelangelo: Divine Draftsman & Designer

While visiting New York last week, I was lucky enough to take an afternoon to gather inspiration at The Metropolitan Museum of Art. A colleague had explicitly recommended that I NOT miss the Michelangelo: Divine Draftsman & Designer exhibit – a once in a lifetime display of the artist’s work.

Leaders of The New School | Platform LA

While in Los Angeles a couple weeks ago I soaked in a little more than sunny skies and heavy traffic. I spied Platform LA, an eye-catching retail concept situated in the often skipped over, but up-and-coming, Culver City. At first, the shopping district appears to take the form of a familiar outdoor mall but quickly revealed a refreshing twist – one-off retailers, restaurants, and art galleries for a destination-worthy, shopping experience. Platform LA serves up a branded shopping experience with a distinct “between the brands” expression that comes across through their tailored curation of retailers, a commitment to the arts, respite inspired landscaping, and an encouraging tone of voice that acts as a playful counter to their on-site wayfinding.

A Signature Experience | The Candle Lab

Image from http://www.thecandlelab.com

Each FRCH studio consists of a combination of architects, interior designers, graphic designers, resource specialists, strategists, and project managers. We all work together to deliver ownable on-brand moments for our clients and their guests each and every day. But how do we align and unite our disciplines across studios to create an opportunity for new dialogue and encourage sparking anew to keep our creative juices flowing?

On Tour with The Green Room, baked by Subway®

Welcome to The Green Room, Baked by Subway®

Hot on the heels of developing the Subway® Fresh Forward global restaurant concept, FRCH was approached to conceptualize a traveling pop-up activation to hit the road for a series of Summer music festivals across the country. Building off the momentum of Subway’s new restaurant image and visual identity, we looked for opportunities to amplify and distill the brand’s expression for the music festival masses. We worked closely with the brand team on programming the pop-up experience and collaborated with IMG Live to maintain the design intent all the way through execution.

So how did we create an experience that is authentic to the brand and delivers something that’s memorable and of value to the festival audience?

“The Big Chicken” Takes Flight

Kentucky Fried Chicken has been one of our clients for more than 10 years. We have worked on projects and brand initiatives large and small, but no single project has the scale and literal visibility as the “The Big Chicken” – which boasts an iconic 56-foot-tall chicken sculpture as its main architectural expression. Situated in the heart of Marietta, Georgia, this roadside beacon has been a landmark since construction started in 1956 and a flagship KFC destination since 1966. Still used as a guide to help direct pilots, The Big Chicken has captivated locals and passersby on their way to and from family vacations – forever etched in the hearts and minds of any and all that stop in for a bucket of chicken.

Top 5 | FRCH Jams of the Week

Here are some tunes that have been in my headphone rotation this week. Let me know if any of the sounds are working for you.

Eleven Paris is a 10

One of the standout shops I encountered while visiting across the pond was Eleven Paris. Their store design is youthful and edgy with playful, bold details that mimic the brands clothing.

Seat Yourself

There are a ton of new innovative seating options surfacing on the web these days and I’d like to call attention to a few that are too cool for school…

King of Album Packaging

Well, I’m inspired! I have been waiting with baited anticipation for my copy of Radiohead’s super-deluxe edition of “King of Limbs” to arrive in the post. I just received an email notification announcing that my copy has just shipped from the UK, and should arrive any day now!

Puma’s New Playing Field

I was recently hipped to Puma’s new youth-targeted campaign celebrating the After Hours Athlete… and it’s so on-point!