I just signed up for Birchbox and I absolutely love it. I really enjoy receiving good mail, especially now that my magazine subscriptions are delivered digitally. The box is very well designed – everything is branded and the little details make the curated package feel like it really was especially prepared for me. All the products within it are very well designed too, making this a perfect package for a graphic designer to receive! Read more of this post

The Heineken Experience


Located in Amsterdam, Netherlands, the Heineken Experience is a museum that celebrates the brand’s rich brewing history. The museum itself is located inside of the first Heineken brewery, which was established in 1867. I found my experience at the museum to be very positive due to the overall design of all the different exhibits as well as the interactive and communal aspects of the tour. I would recommend this tour for your next visit to Amsterdam and the best part is it’s only 18€ for several hours of fun! Read more of this post

The Green Room


ForewordOn Friday, August 8th FRCH challenged our entire team to a 24-Hour Design Pop-Up Challenge. We divided the entire company into 8 cross-disciplinary teams to collaboratively create a pop-up concept within 24 hours. The winning concept will be implemented at Cincinnati’s MidPoint Music Festival starting September 25th. Because of the inspired, original results we received, we will be sharing all 8 concepts over the next several weeks on Creative Fuel. 

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Pack Expo International 2012: Processing to Packaging

I attended the International Packaging Expo last week in Chicago, Illinois to gain further knowledge of the packaging process while identifying products and vendors to specify for upcoming projects. Declared as the world’s largest packaging show, more than 46,000 people attended with over 1,800 vendor booths to visit.

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Meet FRCH: An Interview With Tom Horwitz

Tom Horwitz, the head of FRCH’s Hospitality Studio, is also known for his comedic presentations, attention to detail, and love of spreadsheets. I had a chance to ask him a couple of questions about his career and he had several smart and witty things to say: Read more of this post


Based out of Switzerland, the designers at Swatch have been continually innovative with their application of graphics to watches for nearly 30 years. I find their nod to pop culture and design quite intriguing. Their most successful designs contain references to transit maps, measuring tapes, sculptures, and Rubik’s cubes.

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Poems on the Body

I will be forever inspired by Denise Julia Reytan’s collection of accessories and installations from her Poems on the Body exhibit. Denise’s work consists of an innovative collage of precious and non-precious objects.

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